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How to make your lash biz relevant:

Updated: Feb 2, 2021

Stay consistent with posting on your social media

  • Make a plan for your social media posts. I like to post once a day on my story and on my feed. You can also get creative and post reels. The more consistent you are the more relevant you will be. Also be sure to post a variety on your feed, post service pictures, before and after ‘s, your workstation, and your favorite tools. Calendar your posts if that helps, I also like to think ahead about what will go next so I make sure I’m not repeating posts and my feed doesn’t become repetitive.

Interact with your followers

  • It’s always a good idea to interact with your followers! I like to make stories with surveys, or interactive questions to keep a conversation going. I love to learn from other people, and I love to share my knowledge as well. This is key to be able to create your community.

Create a website

  • You have to think how not everybody is on social media, and you cannot have that as your only platform to promote yourself. I’m sure you all have clients that prefer to go on a website. This is another way to really showcase your personality & brand. A place where you can go into detail and write a blog for example (literally me right now as I’m typing this). It’s a fun outlet to showcase your knowledge!

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